By Brian Mitchell, Managing Partner & CEO. Every year or so, someone declares that adtech is dead. A big platform changes its privacy rules, a holding company reshuffles, a few vendors get acquired or fold, and the obituaries start writing themselves. Adtech isn’t dead. It’s doing what every serious industry does when it grows up: Read More

By Brian Mitchell, Managing Partner & CEO. Nobody wakes up excited to be laid off, dumped, passed over, or told their passion project has “a lot of potential” (translation: no). Setbacks are rude. They show up uninvited, eat your motivation, and never do the dishes. But you now have a tool that doesn’t get tired Read More

By Brian Mitchell, Managing Partner & CEO. A vendor asks: “What do you need me to do?” A partner asks: “What are you trying to accomplish, and how can I help you get there?” That distinction seems subtle. It isn’t. A vendor thinks about the next transaction. A partner thinks about the next five years. Read More

By Brian Mitchell, Managing Partner & CEO. Every four years we watch the world’s best players compete. Every four years we’re reminded that talent, by itself, isn’t enough. The same lesson applies to your career. You can have the best résumé, the highest IQ, the deepest technical expertise, or the most impressive title. None of Read More

By Brian Mitchell, Managing Partner & CEO. Careers rarely unfold according to plan. Most people start out believing that success comes from making the “right” choices, working hard, and steadily moving upward. In reality, careers are shaped by a mix of decisions, opportunities, setbacks, persistence, and sometimes pure luck. Every career involves choices. Some are Read More

By Brian Mitchell, Managing Partner & CEO. Young professionals are growing up in a world where AI can instantly generate a strategy memo, product positioning statement, or competitive argument that sounds polished and intelligent. The danger is that sounding smart and actually thinking critically are not the same thing. One of the most important professional Read More

By Brian Mitchell, Managing Partner & CEO. Most work doesn’t get derailed by the work itself. It gets derailed by people—and whatever else is living rent-free in your head. The colleague who turns a two-minute decision into a two-week saga. The stakeholder who discovers “one more thought” at the worst possible time. The manager who Read More

By Brian Mitchell, Managing Partner & CEO. For most of the past two decades, the hiring journey followed a predictable script. Candidate sees a job posting. Candidate researches the company on Glassdoor and LinkedIn. Recruiter reaches out or application comes in. Phone screen, interviews, offer. Both sides largely knew their roles. That script is being Read More

By Brian Mitchell, Managing Partner & CEO. I’ve had more conversations in the past year with CEO’s, CMOs, CROs, and Chief Strategy Officers quietly alarmed by the same thing: traffic is down, inbound is shifting, and no campaign optimization is going to fix it. This isn’t a bad quarter. It’s structural. The Front Door Just Read More

By Brian Mitchell, Managing Partner & CEO. There’s a quiet anxiety sitting in the back of many professionals’ minds right now: Is AI coming for my job? It’s a fair question, and frankly, it’s one I’m hearing more often in my conversations with senior leaders. Every major technological shift — from the assembly line to Read More